















Our exclusive market updates will help you stay ahead of the curve with our up to minute market updates. From the latest listings, price trends and days on market, we ensure you will have all the information you need to make informed decisions on your sale. East Bay's real estate landscape is dynamic, and with our expert analysis you will always be well informed and in the know.


Spring is here!
The Spring Real Estate Market is thriving, and we are seeing a significant increase in demand for homes in Voorhees, especially from millennials.
In fact, the current absorption rate in our area is only 3 months, which means that if no more homes come on the market, we will only be able to sustain the current demand for up to 3 months.
This is great news for anyone considering selling their home, as the high demand can lead to a boost in your bottom line.
If you are thinking about selling your home, now is the perfect time to do so. To get started, it's essential to focus on your curb appeal, which can significantly impact the value of your property. That's why we've put together a helpful checklist to help you get started.
Friendly reminder: Before you make a repair, be sure to check with a real estate agent to make sure it is worth your return on investment. Feel free to Book A Call with me if you have any questions or want a free consultation!
Are you a little behind on your spring cleaning? Grab a copy of the Ultimate Spring Cleaning Checklist that was featured last month.

Spring is here!
The Spring Real Estate Market is thriving, and we are seeing a significant increase in demand for homes in Voorhees, especially from millennials.
In fact, the current absorption rate in our area is only 3 months, which means that if no more homes come on the market, we will only be able to sustain the current demand for up to 3 months.
This is great news for anyone considering selling their home, as the high demand can lead to a boost in your bottom line.
If you are thinking about selling your home, now is the perfect time to do so. To get started, it's essential to focus on your curb appeal, which can significantly impact the value of your property. That's why we've put together a helpful checklist to help you get started.
Friendly reminder: Before you make a repair, be sure to check with a real estate agent to make sure it is worth your return on investment. Feel free to Book A Call with me if you have any questions or want a free consultation!
Are you a little behind on your spring cleaning? Grab a copy of the Ultimate Spring Cleaning Checklist that was featured last month.

EAST BAY STATS & LOCAL INFO




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If you are a homeowner either thinking about selling or already made the decision to sell, but still have questions or concerns regarding the process, price or anything else, you are in the right place.
This free seller course will give you the exact step by step blueprint on everything you need and guide you through the selling process, so you can make the best decision on selling your home for top dollar.
You will learn about marketing your home, timelines, pricing, negotiations and so much more.
Take a look around and let us show how we can help you.

Boyice Williams| Realtor

Boyice Williams| Realtor
If you are a homeowner either thinking about selling or already made the decision to sell, but still have questions or concerns regarding the process, price or anything else, you are in the right place.
This free seller course will give you the exact step by step blueprint on everything you need and guide you through the selling process, so you can make the best decision on selling your home for top dollar.
You will learn about marketing your home, timelines, pricing, negotiations and so much more.
Take a look around and let us show how we can help you.
"Will your home pass the test before going to market?"
Learn how to sell your home for top dollar right now
You may need to make a few changes before selling
"Let's talk about the timelines before listing a home with us."
What you should expect when getting your home ready to sell
How to maximize the return on your investment
"How quickly will my home sell? This is a common question we get."
Learn about the market climate and absorption rates
The market climate will determine how quickly your home will sell
"The importance of marketing your home properly."
Digital marketing exposes your property to the masses
Negotiation will be key in selling you home
Pricing your home is not as easy as checking Zillow
Home Valuation
"How do you determine what your house is worth?"
Pricing your home right
Factors to consider are size, condition, location, marketing, and negotiating
Underpricing and overpricing your home will cause you to lose money
Is Zillow Accurate?
"Should I use Zillow as an accurate evaluation of my home’s value?"
Zillow is an algorithm based on public data
Zillow has never seen the inside of your home and it’s a computer
Zillow comes up with the value based upon what your neighbors are selling for
What to Disclose?
To disclose or not to disclose
This is vital to ensure that you are safe during and after the sale
Over-disclosure is better than under-disclosure
Receiving Offers
"How do you know if you should accept the offer you just got?"
What if you don't receive the amount of offers you were hoping for?
What happens if we have more than one offer?
Good Time to Sell?
"Are we heading into a recession and is now a good time to buy and sell?"
If you're fearful of selling due to a recession, you may want to think again
Remember, it's all relative
Negotiations
"How to negotiate like a master to make sure you get the most out of your home?"
How to get top dollar when selling
Walking away with the most amount of money in your pocket
Inspections?!
"Should you get inspections done prior to listing my home?"
The advantages of having inspections done prior to listing
Saves you time and money
Curb Appeal
How to make a good first impression
How to get maximum exposure and top dollar
There are simple tricks that can save you money and maximize the return on your investment at the same time
Should I Take the First Offer?
NO NO NO!
The goal is for your home to be seen by the masses
Then, to get the highest and best price and terms for your home
What Are Contingencies?
"When a buyer has made an offer on a home and the seller has accepted it but the final sale is contingent on certain criteria being met."
This criteria, or contingencies, typically fall under four major categories: appraisal, loan approval, inspections and reports & disclosures
Contingency Timeframes
"Now we're in contract prior to contingencies being removed. Now we're in business."
The buyer now will secure their loan, have their inspections on the property, and review all of the reports and disclosures
WANT TO GET A FREE CUSTOM MARKET PROPOSAL?
Go to the next page to request a custom market proposal for your specific home

Learn the latest and most up to date marketing and sales tactics
to sell your home for top dollar.
The Pre-Market Quiz
"Will your home pass the test before going to market?"
Learn how to sell your home for top dollar right now
You may need to make a few changes before selling
Pre-Market Timelines
"Let's talk about the timelines before listing a home with us."
What you should expect when getting your home ready to sell
How to maximize the return on your investment
"How quickly will my home sell? This is a common question we get."
Learn about the market climate and absorption rates
The market climate will determine how quickly your home will sell
Marketing Your Home
"The importance of marketing your home properly."
Digital marketing exposes your property to the masses
Negotiation will be key in selling you home
Pricing your home is not as easy as checking Zillow
Home Valuation
"How do you determine what your house is worth?"
Pricing your home right
Factors to consider are size, condition, location, marketing, and negotiating
Underpricing and overpricing your home will cause you to lose money
"Should I use Zillow as an accurate evaluation of my home’s value?"
Zillow is an algorithm based on public data
Zillow has never seen the inside of your home and it’s a computer
Zillow comes up with the value based upon what your neighbors are selling for
To disclose or not to disclose
This is vital to ensure that you are safe during and after the sale
Over-disclosure is better than under-disclosure
"How do you know if you should accept the offer you just got?"
What if you don't receive the amount of offers you were hoping for?
What happens if we have more than one offer?
"Are we heading into a recession and is now a good time to buy and sell?"
If you're fearful of selling due to a recession, you may want to think again
Remember, it's all relative
Negotiations
"How to negotiate like a master to make sure you get the most out of your home?"
How to get top dollar when selling
Walking away with the most amount of money in your pocket
"Should you get inspections done prior to listing my home?"
The advantages of having inspections done prior to listing
Saves you time and money
Curb Appeal
How to make a good first impression
How to get maximum exposure and top dollar
There are simple tricks that can save you money and maximize the return on your investment at the same time
NO NO NO!
The goal is for your home to be seen by the masses
Then, to get the highest and best price and terms for your home
What Are Contingencies?
"When a buyer has made an offer on a home and the seller has accepted it but the final sale is contingent on certain criteria being met."
This criteria, or contingencies, typically fall under four major categories: appraisal, loan approval, inspections and reports & disclosures
Contingency Timeframes
"Now we're in contract prior to contingencies being removed. Now we're in business."
The buyer now will secure their loan, have their inspections on the property, and review all of the reports and disclosures
WANT TO GET A FREE CUSTOM MARKET PROPOSAL?
Go to the next page to request a custom market proposal for your specific home

MEET THE TEAM
Here's your team that will help you throughout the
entire selling & buying process

Krista Mashore | Realtor & Broker
DRE # 01346304

Jaynlin Miller | Marketing and Seller Specialist
DRE #02195224

Josh Vitale | Listing Specialist
DRE #02009638

Boyice Williams is a Realtor serving Hugo and the greater Twin Cities. Sellers hire Boyice for a meticulous, MBA‑level approach that blends financial analysis with a commercial real estate background to optimize pricing, prep, and negotiation.
Clients describe Boyice as thorough, organized, an excellent teacher, and a strong communicator who keeps every step simple and stress‑light.
The experience is warm and professional while the strategy is sharp and data‑driven, giving listings maximum exposure and buyers clear guidance to win.
If you’re planning a move in Hugo, 55038, or the Twin Cities, connect with Boyice to get a detailed plan and confident results.

Boyice Williams is a Realtor serving Hugo and the greater Twin Cities. Sellers hire Boyice for a meticulous, MBA‑level approach that blends financial analysis with a commercial real estate background to optimize pricing, prep, and negotiation.
Clients describe Boyice as thorough, organized, an excellent teacher, and a strong communicator who keeps every step simple and stress‑light.
The experience is warm and professional while the strategy is sharp and data‑driven, giving listings maximum exposure and buyers clear guidance to win.
If you’re planning a move in Hugo, 55038, or the Twin Cities, connect with Boyice to get a detailed plan and confident results.
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Top Tacos in Brentwood
41 Sand Creek Rd C, Brentwood
335 Oak St, Brentwood

Boyice Williamsis a real estate agent in Hugo, White Bear Lake, and the Northeast
Twin Cities, MN helping homeowners buy, sell, and upgrade with a clear plan.
Buying a home seems easier today than it did years ago.
You can scroll through listings online…
watch home tours on social media…
save homes on Zillow…
and even schedule showings with the click of a button.
Because of that, a lot of buyers start wondering:
👉 “Do I really need a buyer’s agent anymore?”
And honestly… I understand why people ask that question.
From the outside looking in, buying a home can seem pretty straightforward.
Learn Mistakes First-Time Home Buyers Make in Hugo MN (And How to Avoid Them) to
navigate the process smoothly.
Find a house you like.
Write an offer.
Close on the home.
Move in.
But once buyers actually step into the process, most realize very quickly that there’s a LOT
happening behind the scenes they never expected.
Learn more about What Is the First Step to Buying a Home in Hugo MN to start the process
right.
And the reality is this:
💥 Buying a home is one of the biggest financial decisions most people will ever make.
This isn’t just about finding a house you like.
You’re dealing with:
✔️ Contracts
✔️ Negotiations
✔️ Inspections
✔️ Financing
✔️ Deadlines
✔️ Disclosures
✔️ Title work
✔️ Appraisals
✔️ Risk management
✔️ Long-term resale potential
Understand What Are Closing Costs When Buying a Home in Hugo MN to plan your budget
effectively.
…and every one of those pieces matters.
One of the most common misconceptions buyers have is believing the listing agent
represents everyone equally in the transaction.
But the listing agent works for the seller.
Their responsibility is to:
✔️ Protect the seller’s interests
✔️ Help the seller negotiate the best terms
✔️ Guide the seller through the transaction
That doesn’t make them dishonest or unethical.
Most agents are professionals who genuinely want the transaction to go smoothly.
But their fiduciary responsibility is still to the seller first.
A buyer’s agent exists specifically to represent the buyer.
That means your agent’s job is to:
✔️ Protect YOUR interests
✔️ Negotiate for YOU
✔️ Explain risks
✔️ Guide YOU through the process
✔️ Help YOU avoid costly mistakes
And honestly… a good buyer’s agent does far more than most people realize.
Check out Moving to Hugo MN: What You Need to Know Before You Relocate for a complete
relocation guide.
A lot of people think agents simply unlock homes and send listings.
But most of the important work actually happens behind the scenes.
A strong buyer’s agent is constantly:
✔️ Evaluating pricing
✔️ Reviewing comparable sales
✔️ Watching market trends
✔️ Identifying red flags
✔️ Reviewing disclosures
✔️ Coordinating timelines
✔️ Negotiating terms
✔️ Communicating with lenders and title companies
✔️ Tracking contract deadlines
✔️ Helping buyers understand risks before they commit
Sometimes the most valuable thing an agent does is actually helping a buyer WALK AWAY
from the wrong property.
Because not every home is a good deal simply because it looks nice online.
Some homes are overpriced.
Some have hidden maintenance concerns.
Some create financing complications.
Some have poor resale potential.
And some simply don’t fit the buyer’s long-term goals once you really break the situation
down.
An experienced buyer’s agent helps buyers look beyond the emotions of the moment.
This is another area buyers often underestimate.
Negotiation isn’t just about the purchase price.
A real estate contract has dozens of moving parts that can impact a buyer financially.
Things like:
✔️ Inspection repairs
✔️ Seller credits
✔️ Closing costs
✔️ Possession dates
✔️ Financing contingencies
✔️ Appraisal issues
✔️ Warranties
✔️ Included property items
✔️ Title concerns
✔️ Risk allocation
A strong buyer’s agent understands how to structure offers strategically while still
protecting the buyer throughout the process.
Sometimes that means helping buyers stay competitive.
Other times it means slowing things down and making sure they don’t overpay or waive
protections they may regret later.
Once an offer gets accepted, the transaction becomes a moving machine with multiple
people involved all at once.
You may have:
✔️ Lenders
✔️ Inspectors
✔️ Title companies
✔️ Insurance providers
✔️ Appraisers
✔️ Contractors
✔️ Sellers
✔️ Attorneys
…all working on different pieces of the transaction simultaneously.
There are deadlines to track.
Documents to review.
Inspections to coordinate.
Financing conditions to satisfy.
Closing details to prepare.
And misunderstanding contract language or missing deadlines can create real financial
consequences.
A buyer’s agent helps manage that entire process while keeping the buyer informed and
protected every step of the way.
Buyers can search homes online.
But agents see PATTERNS.
They see:
✔️ What’s actually selling
✔️ What’s overpriced
✔️ Which homes are sitting
✔️ Where negotiation opportunities exist
✔️ Which areas are appreciating
✔️ Which homes are likely to receive multiple offers
✔️ What buyers may struggle to resell later
That perspective helps buyers make smarter decisions instead of emotional decisions.
And honestly… that’s one of the biggest roles a buyer’s agent plays.
Helping buyers stay calm, informed, and strategic during an emotional process.
Because buying a home IS emotional.
It’s exciting.
It’s stressful.
Sometimes it’s frustrating.
Sometimes buyers fall in love with the wrong property.
Sometimes fear causes buyers to hesitate too long.
Sometimes pressure causes people to move too quickly.
Having someone in your corner who can guide you objectively through those moments is
incredibly valuable.
At the end of the day…
The seller already has professional representation.
The real question is:
👉 Shouldn’t the buyer have professional representation too?
The best buyer-agent relationships are not transactional relationships.
They’re advisory relationships.
A strong buyer’s agent becomes your:
✔️ Advocate
✔️ Strategist
✔️ Negotiator
✔️ Educator
✔️ Protector
And when the process is handled correctly, buyers usually walk away feeling:
✅ More confident
✅ Less stressed
✅ Better informed
✅ More protected throughout the transaction
A lot of buyers think they have to figure everything out on their own.
But you probably have more options — and more risks — than you realize.
And having the right guidance can make a massive difference in both your experience and your outcome.
👉 Quick question:
If you were buying a home right now, what would make you the most nervous?
• Overpaying?
• Hidden problems?
• Negotiations?
• Financing?
• Or simply not knowing the process well enough?
👇 Share your thoughts in the comments. I’d genuinely love to hear what concerns buyers
most right now.
And if you’re thinking about buying and want help mapping out a clear strategy based on
your situation…
If you’re thinking about buying or selling in Hugo, White Bear Lake, or Northeast
Twin Cities, MN, Boyice Williams with Buy and Sell with Boyice Williams and eXp
Realty can help you map out the right next step.
📞 651-946-7653
📩 Message me and I’ll help you build a step-by-step game plan that makes the process
feel much more manageable.
"Working with Boyice made the entire process smooth and manageable.
His professionalism, communication, and market expertise were evident from start to finish.
He provided valuable guidance on what updates would make the biggest impact, which ultimately helped me achieve a higher sale price than expected.
If I ever decide to buy or sell again in this area, Boyice will be the first person I call.
"I don’t usually write testimonials, but I felt compelled to share my experience working with Boyice Williams.
He helped me sell my parents’ house, and I was honestly amazed by how smooth the whole process was.
Not only did he secure a sale price higher than I expected, but he also made sure I understood every step along the way.
Whenever I had a question or needed clarification, Boyice explained things clearly and always got back to me quickly.
That kind of communication made a big difference and really put my mind at ease during what could have been a stressful time.
If you’re looking to buy or sell a home, I highly recommend working with Boyice. His dedication and professionalism truly stand out.."
"Hi, my name is Emma, and I had the pleasure of working with Boyice Williams with Exp Realty on the sale of my condo and the purchase of my new home.
Buying and selling, especially at the same time, can be stressful, but Boyice kept me well informed and prepared during the entire process. He was very well organized, and he handled every detail from marketing my condo to prepping it for sale and then throughout the purchase of my new home, and I was pretty picky on that.
His communication was always clear, and he kept me well informed the entire way and I always felt confident that he had my best interest in mind.
If you’re thinking about making a move whether you’re buying or you’re selling or you’re doing both, I can’t recommend Boyice Williams enough.
He’s very professional, knowledgeable, and cares about his clients.
Boyice, thank you again for your help, I really appreciated it."
"Working with Boyice made the entire process smooth and manageable.
His professionalism, communication, and market expertise were evident from start to finish.
He provided valuable guidance on what updates would make the biggest impact, which ultimately helped me achieve a higher sale price than expected.
If I ever decide to buy or sell again in this area, Boyice will be the first person I call.
"I don’t usually write testimonials, but I felt compelled to share my experience working with Boyice Williams.
He helped me sell my parents’ house, and I was honestly amazed by how smooth the whole process was.
Not only did he secure a sale price higher than I expected, but he also made sure I understood every step along the way.
Whenever I had a question or needed clarification, Boyice explained things clearly and always got back to me quickly.
That kind of communication made a big difference and really put my mind at ease during what could have been a stressful time.
If you’re looking to buy or sell a home, I highly recommend working with Boyice. His dedication and professionalism truly stand out.."
"Hi, my name is Emma, and I had the pleasure of working with Boyice Williams with Exp Realty on the sale of my condo and the purchase of my new home.
Buying and selling, especially at the same time, can be stressful, but Boyice kept me well informed and prepared during the entire process. He was very well organized, and he handled every detail from marketing my condo to prepping it for sale and then throughout the purchase of my new home, and I was pretty picky on that.
His communication was always clear, and he kept me well informed the entire way and I always felt confident that he had my best interest in mind.
If you’re thinking about making a move whether you’re buying or you’re selling or you’re doing both, I can’t recommend Boyice Williams enough.
He’s very professional, knowledgeable, and cares about his clients.
Boyice, thank you again for your help, I really appreciated it."
Copyright © 2026 | All Rights Reserved
Copyright © 2026 | All Rights Reserved
Copyright © 2026 | All Rights Reserved