















Our exclusive market updates will help you stay ahead of the curve with our up to minute market updates. From the latest listings, price trends and days on market, we ensure you will have all the information you need to make informed decisions on your sale. East Bay's real estate landscape is dynamic, and with our expert analysis you will always be well informed and in the know.


Spring is here!
The Spring Real Estate Market is thriving, and we are seeing a significant increase in demand for homes in Voorhees, especially from millennials.
In fact, the current absorption rate in our area is only 3 months, which means that if no more homes come on the market, we will only be able to sustain the current demand for up to 3 months.
This is great news for anyone considering selling their home, as the high demand can lead to a boost in your bottom line.
If you are thinking about selling your home, now is the perfect time to do so. To get started, it's essential to focus on your curb appeal, which can significantly impact the value of your property. That's why we've put together a helpful checklist to help you get started.
Friendly reminder: Before you make a repair, be sure to check with a real estate agent to make sure it is worth your return on investment. Feel free to Book A Call with me if you have any questions or want a free consultation!
Are you a little behind on your spring cleaning? Grab a copy of the Ultimate Spring Cleaning Checklist that was featured last month.

Spring is here!
The Spring Real Estate Market is thriving, and we are seeing a significant increase in demand for homes in Voorhees, especially from millennials.
In fact, the current absorption rate in our area is only 3 months, which means that if no more homes come on the market, we will only be able to sustain the current demand for up to 3 months.
This is great news for anyone considering selling their home, as the high demand can lead to a boost in your bottom line.
If you are thinking about selling your home, now is the perfect time to do so. To get started, it's essential to focus on your curb appeal, which can significantly impact the value of your property. That's why we've put together a helpful checklist to help you get started.
Friendly reminder: Before you make a repair, be sure to check with a real estate agent to make sure it is worth your return on investment. Feel free to Book A Call with me if you have any questions or want a free consultation!
Are you a little behind on your spring cleaning? Grab a copy of the Ultimate Spring Cleaning Checklist that was featured last month.

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If you are a homeowner either thinking about selling or already made the decision to sell, but still have questions or concerns regarding the process, price or anything else, you are in the right place.
This free seller course will give you the exact step by step blueprint on everything you need and guide you through the selling process, so you can make the best decision on selling your home for top dollar.
You will learn about marketing your home, timelines, pricing, negotiations and so much more.
Take a look around and let us show how we can help you.

Boyice Williams| Realtor

Boyice Williams| Realtor
If you are a homeowner either thinking about selling or already made the decision to sell, but still have questions or concerns regarding the process, price or anything else, you are in the right place.
This free seller course will give you the exact step by step blueprint on everything you need and guide you through the selling process, so you can make the best decision on selling your home for top dollar.
You will learn about marketing your home, timelines, pricing, negotiations and so much more.
Take a look around and let us show how we can help you.
"Will your home pass the test before going to market?"
Learn how to sell your home for top dollar right now
You may need to make a few changes before selling
"Let's talk about the timelines before listing a home with us."
What you should expect when getting your home ready to sell
How to maximize the return on your investment
"How quickly will my home sell? This is a common question we get."
Learn about the market climate and absorption rates
The market climate will determine how quickly your home will sell
"The importance of marketing your home properly."
Digital marketing exposes your property to the masses
Negotiation will be key in selling you home
Pricing your home is not as easy as checking Zillow
Home Valuation
"How do you determine what your house is worth?"
Pricing your home right
Factors to consider are size, condition, location, marketing, and negotiating
Underpricing and overpricing your home will cause you to lose money
Is Zillow Accurate?
"Should I use Zillow as an accurate evaluation of my home’s value?"
Zillow is an algorithm based on public data
Zillow has never seen the inside of your home and it’s a computer
Zillow comes up with the value based upon what your neighbors are selling for
What to Disclose?
To disclose or not to disclose
This is vital to ensure that you are safe during and after the sale
Over-disclosure is better than under-disclosure
Receiving Offers
"How do you know if you should accept the offer you just got?"
What if you don't receive the amount of offers you were hoping for?
What happens if we have more than one offer?
Good Time to Sell?
"Are we heading into a recession and is now a good time to buy and sell?"
If you're fearful of selling due to a recession, you may want to think again
Remember, it's all relative
Negotiations
"How to negotiate like a master to make sure you get the most out of your home?"
How to get top dollar when selling
Walking away with the most amount of money in your pocket
Inspections?!
"Should you get inspections done prior to listing my home?"
The advantages of having inspections done prior to listing
Saves you time and money
Curb Appeal
How to make a good first impression
How to get maximum exposure and top dollar
There are simple tricks that can save you money and maximize the return on your investment at the same time
Should I Take the First Offer?
NO NO NO!
The goal is for your home to be seen by the masses
Then, to get the highest and best price and terms for your home
What Are Contingencies?
"When a buyer has made an offer on a home and the seller has accepted it but the final sale is contingent on certain criteria being met."
This criteria, or contingencies, typically fall under four major categories: appraisal, loan approval, inspections and reports & disclosures
Contingency Timeframes
"Now we're in contract prior to contingencies being removed. Now we're in business."
The buyer now will secure their loan, have their inspections on the property, and review all of the reports and disclosures
WANT TO GET A FREE CUSTOM MARKET PROPOSAL?
Go to the next page to request a custom market proposal for your specific home

Learn the latest and most up to date marketing and sales tactics
to sell your home for top dollar.
The Pre-Market Quiz
"Will your home pass the test before going to market?"
Learn how to sell your home for top dollar right now
You may need to make a few changes before selling
Pre-Market Timelines
"Let's talk about the timelines before listing a home with us."
What you should expect when getting your home ready to sell
How to maximize the return on your investment
"How quickly will my home sell? This is a common question we get."
Learn about the market climate and absorption rates
The market climate will determine how quickly your home will sell
Marketing Your Home
"The importance of marketing your home properly."
Digital marketing exposes your property to the masses
Negotiation will be key in selling you home
Pricing your home is not as easy as checking Zillow
Home Valuation
"How do you determine what your house is worth?"
Pricing your home right
Factors to consider are size, condition, location, marketing, and negotiating
Underpricing and overpricing your home will cause you to lose money
"Should I use Zillow as an accurate evaluation of my home’s value?"
Zillow is an algorithm based on public data
Zillow has never seen the inside of your home and it’s a computer
Zillow comes up with the value based upon what your neighbors are selling for
To disclose or not to disclose
This is vital to ensure that you are safe during and after the sale
Over-disclosure is better than under-disclosure
"How do you know if you should accept the offer you just got?"
What if you don't receive the amount of offers you were hoping for?
What happens if we have more than one offer?
"Are we heading into a recession and is now a good time to buy and sell?"
If you're fearful of selling due to a recession, you may want to think again
Remember, it's all relative
Negotiations
"How to negotiate like a master to make sure you get the most out of your home?"
How to get top dollar when selling
Walking away with the most amount of money in your pocket
"Should you get inspections done prior to listing my home?"
The advantages of having inspections done prior to listing
Saves you time and money
Curb Appeal
How to make a good first impression
How to get maximum exposure and top dollar
There are simple tricks that can save you money and maximize the return on your investment at the same time
NO NO NO!
The goal is for your home to be seen by the masses
Then, to get the highest and best price and terms for your home
What Are Contingencies?
"When a buyer has made an offer on a home and the seller has accepted it but the final sale is contingent on certain criteria being met."
This criteria, or contingencies, typically fall under four major categories: appraisal, loan approval, inspections and reports & disclosures
Contingency Timeframes
"Now we're in contract prior to contingencies being removed. Now we're in business."
The buyer now will secure their loan, have their inspections on the property, and review all of the reports and disclosures
WANT TO GET A FREE CUSTOM MARKET PROPOSAL?
Go to the next page to request a custom market proposal for your specific home

MEET THE TEAM
Here's your team that will help you throughout the
entire selling & buying process

Krista Mashore | Realtor & Broker
DRE # 01346304

Jaynlin Miller | Marketing and Seller Specialist
DRE #02195224

Josh Vitale | Listing Specialist
DRE #02009638

Boyice Williams is a Realtor serving Hugo and the greater Twin Cities. Sellers hire Boyice for a meticulous, MBA‑level approach that blends financial analysis with a commercial real estate background to optimize pricing, prep, and negotiation.
Clients describe Boyice as thorough, organized, an excellent teacher, and a strong communicator who keeps every step simple and stress‑light.
The experience is warm and professional while the strategy is sharp and data‑driven, giving listings maximum exposure and buyers clear guidance to win.
If you’re planning a move in Hugo, 55038, or the Twin Cities, connect with Boyice to get a detailed plan and confident results.

Boyice Williams is a Realtor serving Hugo and the greater Twin Cities. Sellers hire Boyice for a meticulous, MBA‑level approach that blends financial analysis with a commercial real estate background to optimize pricing, prep, and negotiation.
Clients describe Boyice as thorough, organized, an excellent teacher, and a strong communicator who keeps every step simple and stress‑light.
The experience is warm and professional while the strategy is sharp and data‑driven, giving listings maximum exposure and buyers clear guidance to win.
If you’re planning a move in Hugo, 55038, or the Twin Cities, connect with Boyice to get a detailed plan and confident results.
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41 Sand Creek Rd C, Brentwood
335 Oak St, Brentwood

If you’re thinking about upgrading your home in Hugo, White Bear Lake, or the
Northeast Twin Cities, there’s one fear that doesn’t always get said out loud:
“What if we upgrade… and then feel stretched every month?”
This is what people mean when they say:
👉 “I don’t want to be house-poor.”
And it’s a valid concern.
Because upgrading should feel like progress — not pressure.
The Short Answer
👉 The best way to avoid being house-poor is:
Base your move on a comfortable monthly payment — not your maximum approval.
That’s the difference.
What “House-Poor” Actually Means
Being house-poor isn’t about your home price.
It’s about how your payment affects your life.
Signs you might be house-poor:
• You feel stressed about monthly payments
• You cut back on lifestyle (travel, activities, savings)
• You regret the move financially
• You feel “locked” into your home
Why This Happens So Often
Most people upgrade based on:
• What they’re approved for
• What they think they should buy
• What they see others doing
Instead of:
👉 What actually feels comfortable long-term
Approval vs. Comfort (This Is Critical)
Just because a lender approves you for a certain amount…
👉 Doesn’t mean you’ll feel good living with that payment.
Example:
• Approved for: $3,800/month
• Comfortable at: $3,000/month
That gap matters.
A lot.
Real Scenario (Twin Cities Upsizer)
A family in the Northeast Twin Cities was fully approved for a higher price range.
But they were hesitant.
They said:
• “We can afford it… but it feels tight.”
We mapped out:
• Multiple price scenarios
• Monthly payment ranges
• Their comfort zone
Result:
They chose a slightly lower price point — and said:
“This feels right. We’re excited, not stressed.”
The 4 Things That Actually Determine Comfort
1. Monthly Payment (Not Purchase Price)
This includes:
• Mortgage
• Taxes
• Insurance
2. Your Lifestyle
Ask yourself:
• Do you travel?
• Kids in sports/activities?
• Do you value flexibility?
Your home shouldn’t eliminate these.
3. Your Financial Cushion
Do you still have:
• Emergency savings?
• Flexibility for unexpected costs?
4. Future Stability
Think ahead:
• Job changes
• Income shifts
• Family needs
Common Mistakes to Avoid
❌ 1. Buying at Your Max Approval
This is the fastest way to feel stretched
❌ 2. Ignoring Lifestyle Costs
Homes are just one part of your financial life
❌ 3. Letting Emotion Drive the Decision
It’s easy to fall in love with a house
❌ 4. Not Running Multiple Scenarios
You need to see options — not just one number
The Smarter Way to Upgrade
Before you move, you want clarity on:
1. Your Comfort Payment
Not max — comfortable
2. Your Equity Position
What you’re bringing into the next purchase
3. Your Purchase Range
Based on real numbers
4. Your Long-Term Plan
Not just “can we do this?” — but “should we?”
What Most Families Actually Want
From conversations with homeowners in Hugo and White Bear Lake:
They want:
• A bigger or better home
• Financial stability
• Confidence in their decision
• No regret after moving
So… How Do You Avoid Being House-Poor?
👉 You plan your move around your life — not just your loan approval.
Because upgrading should feel like:
• Progress
• Excitement
• Stability
Not stress.
FAQ
How do I know what I can comfortably afford?
By looking at your full financial picture — not just lender approval.
Should I spend less than what I’m approved for?
In most cases, yes — this creates financial flexibility.
Does putting more down help?
Yes — it can lower your monthly payment and increase comfort.
What if I love a home slightly above my comfort range?
That’s where decisions can become risky — it’s important to stay grounded.
Is it better to wait if I feel unsure?
Sometimes — clarity matters more than speed.
Next Steps
If you’re thinking about upgrading in Hugo, White Bear Lake, or the Northeast Twin
Cities:
We can map this out clearly.
• Define your comfort payment
• Break down your equity
• Build a plan that fits your life
Boyice Williams
Real Estate Agent in Hugo, White Bear Lake, and the Northeast Twin Cities Metro
Helping you make the right move
📞 651-946-7653
🌐 boyicewilliamsrealestate.com
Quick Recap
• Being house-poor is about payment stress — not price
• Approval ≠ comfort
• The right move feels stable, not stretched
"Working with Boyice made the entire process smooth and manageable.
His professionalism, communication, and market expertise were evident from start to finish.
He provided valuable guidance on what updates would make the biggest impact, which ultimately helped me achieve a higher sale price than expected.
If I ever decide to buy or sell again in this area, Boyice will be the first person I call.
"I don’t usually write testimonials, but I felt compelled to share my experience working with Boyice Williams.
He helped me sell my parents’ house, and I was honestly amazed by how smooth the whole process was.
Not only did he secure a sale price higher than I expected, but he also made sure I understood every step along the way.
Whenever I had a question or needed clarification, Boyice explained things clearly and always got back to me quickly.
That kind of communication made a big difference and really put my mind at ease during what could have been a stressful time.
If you’re looking to buy or sell a home, I highly recommend working with Boyice. His dedication and professionalism truly stand out.."
"Hi, my name is Emma, and I had the pleasure of working with Boyice Williams with Exp Realty on the sale of my condo and the purchase of my new home.
Buying and selling, especially at the same time, can be stressful, but Boyice kept me well informed and prepared during the entire process. He was very well organized, and he handled every detail from marketing my condo to prepping it for sale and then throughout the purchase of my new home, and I was pretty picky on that.
His communication was always clear, and he kept me well informed the entire way and I always felt confident that he had my best interest in mind.
If you’re thinking about making a move whether you’re buying or you’re selling or you’re doing both, I can’t recommend Boyice Williams enough.
He’s very professional, knowledgeable, and cares about his clients.
Boyice, thank you again for your help, I really appreciated it."
"Working with Boyice made the entire process smooth and manageable.
His professionalism, communication, and market expertise were evident from start to finish.
He provided valuable guidance on what updates would make the biggest impact, which ultimately helped me achieve a higher sale price than expected.
If I ever decide to buy or sell again in this area, Boyice will be the first person I call.
"I don’t usually write testimonials, but I felt compelled to share my experience working with Boyice Williams.
He helped me sell my parents’ house, and I was honestly amazed by how smooth the whole process was.
Not only did he secure a sale price higher than I expected, but he also made sure I understood every step along the way.
Whenever I had a question or needed clarification, Boyice explained things clearly and always got back to me quickly.
That kind of communication made a big difference and really put my mind at ease during what could have been a stressful time.
If you’re looking to buy or sell a home, I highly recommend working with Boyice. His dedication and professionalism truly stand out.."
"Hi, my name is Emma, and I had the pleasure of working with Boyice Williams with Exp Realty on the sale of my condo and the purchase of my new home.
Buying and selling, especially at the same time, can be stressful, but Boyice kept me well informed and prepared during the entire process. He was very well organized, and he handled every detail from marketing my condo to prepping it for sale and then throughout the purchase of my new home, and I was pretty picky on that.
His communication was always clear, and he kept me well informed the entire way and I always felt confident that he had my best interest in mind.
If you’re thinking about making a move whether you’re buying or you’re selling or you’re doing both, I can’t recommend Boyice Williams enough.
He’s very professional, knowledgeable, and cares about his clients.
Boyice, thank you again for your help, I really appreciated it."
Copyright © 2026 | All Rights Reserved
Copyright © 2026 | All Rights Reserved
Copyright © 2026 | All Rights Reserved